Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...

Chanel is timeless luxury at its finest, and this Paris Fashion Week, stars and stylists alike came out in droves to ...

The Armani Diamonds She Eau De Parfum usually costs shoppers £80 for a large 100ml bottle. However, with the Debenhams online ...

"This has been my everyday perfume since I was bought a bottle for my 16th birthday. I am in my 70s now. It is a light ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Everything you need to about these scented mists for your tresses—and the scents as intoxicating your as favourite fragrances ...

Big Lab Digital Agency reveals key fragrance trends in Qatar, highlighting growing demand for premium scents and rising online perfume sales.

For decades, the way consumers discovered scent was predictable—luxury department store counters, aspirational campaigns, and ...

To maintain momentum, brands must focus on filling unmet needs and tapping into white space opportunities. “Innovation in the ...

Here, our favorite picks for the best tonka bean fragrances on the market. Chanel Chanel Launched in 2010, Bleu de Chanel eau de toilette—with its crisp and fresh heartbeat suggesting a pine ...