As London Book Fair came to a close, creators considered the impact BookTok has had on their reading and their perception of the publishing industry. Evie (@eviemaddaloni; 3,763 followers ...

The "A Court of Thorns and Roses" (ACOTAR) series by Sarah J. Maas has become a viral fantasy sensation, drawing readers into a magical world of love, sacrifice and powerful ...

This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...

A video of an author signing his recently published book at a Barnes & Noble went viral, leading his book to become a bestseller.

As reading gets popular, there are a lot of opinions flying around. BookTok, a subculture of TikTok, boomed in 2020, right ...

In recent years, BookTok, the literary corner of TikTok, has exploded in popularity, transforming the way readers discover and engage with books. With its vibrant community of avid readers sharing ...

By the end of 2020, around one year into Booktok, Bloomsbury saw a 220 per cent rise in profits and by 2021, book sales in the US rose by 9 per cent. This was more than any other year since ...

One of the most robust and beloved communities to emerge on TikTok is #BookTok, a corner of the platform devoted to discussing literature and sharing book recommendations. To date, #BookTok has ...

You did such a good job!” You’ve utilized social media to help you when it comes to books and building that #BookTok community. What has that been like for you? I feel really lucky to live in ...

Maas’ smash hit romantasy book series A Court of Thorns and Roses, performing at balls across the United States and beyond. Boosted by BookTok, the skyrocketing success of romantasy — a genre ...

With #bookstagram, #booktok, and people posting their “shelfies” (pictures of their books shelves ... Before dropping a stack ...