Video gaming’s presence in Tokyo caught the eye of one Olympic sponsor, the Japanese sportswear brand ASICS. And now, the 75-year-old company behind the Onitsuka Tiger sneaker brand is releasing ...

Video gaming’s presence in Tokyo caught the eye of one Olympic sponsor, the Japanese sportswear brand ASICS Corporation. And now, the 75-year-old company behind the Onitsuka Tiger sneaker brand is ...

From yellow Onitsuka Tigers to pink Adidas Gazelles, these are the colourful sneakers that are trending for spring/summer ...

Simone Rocha first let towering satin ballet trainers stomp down her runway for spring summer 2021, while Cecilie Bahnsen partnered with Asics for ... Meanwhile, Onitsuka Tiger teamed up with ...

While Samba fatigue has set in after a few years of dominance, 2025 is finally bringing in a new wave of exciting sneaker ...

For a long time, jogging was just a sporting hobby – today, "running" is a lifestyle statement that's crossed the finish line ...

Onitsuka Tiger, the forerunner of ASICS, was born in 1949 when Kihachiro Onitsuka created the first ASICS shoe in his living room in Kobe, Japan. The brand began with Onitsuka's commitment to ...

Onitsuka Tiger has developed a strong following over the years. What do you think has been the key factor in turning it into a cult brand? We constantly engage with our customers, fostering a two ...