Lady Gaga's new Mayhem merch is ripping off a logo that Lost International has had trademarked since 2015, a new lawsuit ...

The California-based surf company Lost contends co-founder Matt Biolos, an acclaimed board shaper, has used the “Mayhem” mark ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

The Phoenix Mercury are hoping their new sponsorship deal with this national apparel brand (think roller skating) will turn ...

New York Rangers forward Vincent Trocheck’s wife, Hillary, runs her own sports apparel brand, Statement Threads.

Lost International alleges some of Gaga's designs are "substantially similar if not nearly identical to" a trademark it's ...

Pop star Lady Gaga faces a multimillion-dollar lawsuit filed by a California surf company over claims she stole their design for her sixth album's tour merchandise.

As the world wakes up to the nonexistence of this fictional luxury brand customer who belongs to the top 1%, these companies ...

Edmonton Oilers captain Connor McDavid’s wife, Lauren Kyle, launched her sportswear brand, Sports Club Atelier, last year in December.

As this season of The White Lotus continues to push the limits of Mike White's imagination, a particular subset of the ...

Another problem that Meghan has dealt with before is popping up again as some of the categories for her products were deemed ...

XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...