Update: CapCut, Marvel Snap and other ByteDance apps have returned to the US (at least for now). They may still be banned if a sale doesn't go through again but for the meantime you can enjoy CapCut and forget all about Instagram's upcoiming Edits app. The original story continues below.
The tool is slated to be released on March 13, Adam Mosseri, the head of Instagram, announced. TikTok has since restored service in the US.
Instagram has launched Edits, a new video-editing suite, claiming it outperforms CapCut, developed by TikTok's ByteDance.
Meta's attempt to lure creators to its platforms comes as questions remain over the future of its main rival in the US.
Instagram on Sunday rolled out Edits, a video-editing product that appeared similar to CapCut, which is owned by TikTok’s parent company, ByteDance.
TikTok's influence has been greater than its seemingly short-lived demise. The ByteDance-owned app returns after going dark over the weekend.
Meta offers TikTok creators financial incentives, longer Reels video durations, and new editing tools to entice them to Instagram and Facebook amidst TikTok's uncertainty in the US. Despite potential resistance due to Meta's perceived political affiliations,
With popular applications missing from the Apple App Store and Google Play Store in the US thanks to a ban (which looks set to be repealed by President Trump once he is sworn in), Facebook and Instagram-owner Meta has swooped in to scoop up content creators left adrift.
CapCut is a free video-editing platform created, owned and operated by ByteDance. It was launched in the U.S. in 2020. It was the second most downloaded photo and video app in the Apple App Store after Instagram, according to USA Today.
TikTok was banned and restored within the same weekend. Find out what other apps owned by ByteDance, are in limbo below.
Capitalizing on TikTok's brief absence, Instagram is seeking to entice video creators with large cash bonuses to start posting Reels.
Social media platform Instagram has announced a new video editing app called Edits, as TikTok restored services in the United States after