Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Named after the first American to orbit Earth, the New Glenn rocket blasted off from Florida, soaring from the same pad used to launch NASA’s Mariner and Pioneer spacecraft a half-century ago.

Jeff Bezos’ Blue Origin on Monday called off its inaugural launch of its New Glenn rocket after a number of last-minute issues – hurting the space firm in its race to compete with Elon Musk’s dominant SpaceX. The 320-foot rocket was scheduled to blast off from Cape Canaveral in Florida at 1 a.m. ET before the launch was aborted.

The successful launch of Blue Origin’s massive new rocket is a key step that may allow the company to compete with Elon Musk’s SpaceX.

Blue Origin's successful maiden launch of New Glenn rocket made billionaire Jeff Bezos hungry. He ate breakfast at a Florida diner in Florida after.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

New Glenn’s maiden voyage ramps up an ongoing space race between Blue Origin and SpaceX, which were respectively founded the world’s two richest people. Bezos currently has an estimated net worth of $237 billion, while Musk’s fortune stands at $428.5 billion.

EDT Thursday, Jan. Blue Origin, owned by billionaire Jeff Bezos, launched its 320-foot-tall New Glenn rocket from Cape Canaveral

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.

Jeff Bezos' Blue Origin rocket has launched from Florida and entered orbit for the first time However the rocket booster - designed to land on a platform in the Atlantic so it can be used again ...

Jeff Bezos' Blue Origin rocket, the New Glenn, lifted off successfully from Florida early Thursday after it’s first launch attempt was scrubbed Wednesday. This flight is Bezos' attempt to get ...

Jeff Bezos’s Blue Origin joined the billionaire’s space race in earnest when its New Glenn rocket roared from a launch pad at the Kennedy Space Center in the early morning hours of Jan. 16. The second stage with the Blue Ring payload successfully reached orbit. However, an attempt to land the first stage on a drone ship failed.