WARC’s new sector report highlights the defining trends for telecoms marketing in 2025: the expansion of next-generation networks for digital inclusion, the strategic push for 5G monetisation, and ...

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

Lifebuoy, a soap brand, launched the 10/10 School Package in Vietnam to promote hygiene among school-aged children during the back-to-school season while supporting education in remote areas.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

Updated research into the factors affecting advertising profitability finds that brand size and creative quality have grown in importance as online life has matured.

A resurgence of product-focused ads, combined with evolving consumer habits, suggest the “era of brand is over”, Scott Galloway, professor of Marketing at NYU Stern School of Business, warned at the ...

A pattern of increasing media price inflation looks to be the story for the next few years, according to the latest WFA Outlook report from the World Federation of Advertisers.

Humour in advertising has declined by 37% over the past 20 years, according to Kantar, but evidence shows it remains a powerful tool for brand recall, emotional engagement, and long-term success.