With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

Digital advertising is an important part of many organizations’ marketing efforts. With the arrival of Internet shopping and the increased usage of social networking sites and other digital platforms, ...

We clear the fog around what an intelligent data management cloud platform is and why it could give your organisation the competitive edge You may be reading this wondering what an intelligent data ...

With data being labeled the new “currency” of digital media, data management platforms (DMPs) have become an integral part of companies’ “tech stacks,” with some, such as AOL, spending over $100 ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that Informatica’s Intelligent Data Management Cloud TM (IDMC) ...

Snowflake Inc. is at a crossroads. The company, which defined the modern data platform, now faces fresh challenges on four fronts. Specifically, Snowflake must: 1) advance its data cloud vision; 2) ...

The Translational Research Institute for Space Health (TRISH) at Baylor College of Medicine, alongside its partners, is seeking proposals for the development of a health and data platform for ...

Having grown an ad network business in two years to a nearly $30 million run rate in 2011, most ad technology executives would have been satisfied. But, CEO Andy Monfried saw another future for his ...