For the past few years, it has been understood that Schema data is not used for ranking purposes. The understanding was that Google only used structured data markup for presentation purposes. However, ...

Structured data turns the dark funnel of AI search into actionable visibility, bridging what marketers can’t yet measure.

Google has made some changes to its new Structured data carousels (beta) documentation to list the feature availability of this carousel and also to clarify where to place the markup. Google wrote the ...

Here is what how-to rich results look like in search and they should be live now: Here are the developer docs on how to add the markup to pages that have step-by-step directions on how to related ...

Google is broadening its support for organizational structured data markup, allowing companies to offer more information about themselves in search results. This information will be displayed in ...

It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help ...

At Google I/O, John Mueller, Google Search Advocate, spoke about new video structured data that you can use to help your videos gain more visibility in Google Search. The new structured data is called ...

Search Console. If Google determines that your site makes sense to add shipping and return policies, i.e. your site sells ...

If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to” featured snippets display in search results— more importantly; you’re intrigued by the potential positive ...

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Successful SEO Using Markup & ...

What if I told you there’s a surefire way to boost your page rankings and cultivate better, higher quality traffic for your website? Does it sound too good to be true? It’s not. What if I also told ...