Modelo Especial, the nation’s new king of beers, continued to outsell Bud Light after its disastrous tie-up with trans influencer Dylan Mulvaney, according to the latest data. The Mexican beer widened ...

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...

Modelo Especial knocked off Bud Light from its decades-long perch as the nation’s top-selling beer in the wake of the Dylan Mulvaney controversy that sparked a boycott of the Anheuser-Busch brand.

Constellation Brands CEO Bill Newlands said Friday that Modelo Especial beating Bud Light in sales dollars to become the top-selling beer in the U.S. came "a little sooner" than the company ...

Michelob Ultra is now the top-selling beer in the U.S., beating out Modelo Especial. Two years ago, Modelo unseated Bud Light after the Anheuser-Busch beer held the top spot for more than two decades.

The controversy over transgender influencer Dylan Mulvaney helped Modelo Especial overtake Bud Light as America's No. 1 beer, but the Mexican lager's rise is no fluke. Its mainstream success was years ...

Bud Light continues to suffer more than a year since an "unforced error" caused widespread boycotts as Modelo Especial and Michelob Ultra have both surpassed it on the list of top beers in the U.S.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. This month, Modelo Especial became the top-selling beer in the United States, surpassing longtime ...

Modelo Especial is threatening to overtake Bud Light as the top-selling beer in the U.S. on the year as the Mexican lager continues to gobble up market share and as Anheuser-Busch's beleaguered brand ...