A Minecraft Movie has made a big splash with its McDonald's collaboration, another example of McDonald's increasing videogame tie-ins.

when I spotted kids at my local McDonald's streaming out the door with the new Minecraft-themed Happy Meal boxes. It's all a promotion for the movie, drawing inspiration from the popular video game ...

McDonald’s is tying fast food purchases into the world of Minecraft in anticipation of the upcoming big screen adaption of the popular sandbox video game, according to a press release. Beginning April ...