Anchor text is the visible, clickable text in a hyperlink. It is what allows users to navigate from one webpage to another. Regarding SEO, anchor text is important because it can help search engines ...

If you study the backlinks of millions of websites, anchor text patterns emerge showing that a certain percentage of anchor text is normal for every niche. This is called a Correlation Study.

We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...