Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Federal regulations at 45 CFR 46.102 item (j), define minimal risk as "... the probability and magnitude of harm or discomfort anticipated in the research are not greater in and of themselves than ...