Investing.com -- The Trade Desk Inc. (NASDAQ: TTD) stock fell 3% Friday afternoon following an Adweek report that Amazon is offering agencies free head-to-head testing of its demand-side platform (DSP ...

Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing to become a ubiquitous buy-side tool alongside Google Display & Video 360 and ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

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A survey for analytics firm Advertiser Perceptions' annual industry report found that Amazon Advertising Platform has more users than Google’s DoubleClick Bid Manager making it the top demand-side ...

With more signs of looming Amazon DSP competition for CTV advertising revenues, The Trade Desk, the big independent advertising demand side platform, has seen its stock take another big hit. Mid-day ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...