As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.

GreenGeeks has planted 50,000 trees to ease the environmental impact of the data centres required for running websites.

Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.

As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Kaitlyn Pearce explains why Audio Network limits the use of AI for video marketing in favour of human creativity.

AI and cookieless strategies are reshaping digital marketing, offering new approaches to address privacy concerns and optimise campaigns.

Millennials are the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creating content.

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Meta’s company earnings call with investors told us the direction that the company wants to take its AI initiatives in the future, and it’s smart, directed advertising. Unlike many of the big AI ...

Nick Watson is VP of Customer Success at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference ...