Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

Labubu toys, originally designed by artist Kasing Lung and released by Pop Mart, have skyrocketed in popularity thanks to their unusual mix of cute and creepy. They’re a staple in blind-box culture, which means normally you don’t know which figure you’re getting until you open it, and that unpredictability has made certain editions wildly valuable.

The soaring popularity of its collectible toys, particularly the Labubu doll, is allowing POP MART to experience unprecedented growth. The company’s latest financial report is a testament to the brand’s momentum, with half-year profits increasing by nearly 400% on the strength of demand for its signature figurines.

Are you tired of your Lafufu and want the real Labubu? You might be able to get one at the Pop Mart coming to Natick Mall.

Pop Mart, a store known for its creation of the trending Labubu dolls, is set to open its first Massachusetts store at the Natick Mall. The store sells a variety of collective figures that are either original characters or in collaboration with popular franchises such as Disney, The Powerpuff Girls, Minions and Harry Potter.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.

Labubus dolls are only available through online purchases and in-store pickups, if you can find one in stock. Adding to the scarcity factor is the blind-box packaging.

First created in 2015 by the Hong Kong artist Kasing Lung, Labubus are fuzzy elf toys from the Chinese brand Pop Mart with keychain rings attached. After K-pop superstar Lisa started wearing them on her designer handbags in 2024, the toys became baubles displayed like precious gems on purses and backpacks worldwide.