From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try ...

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

Tropical Storm Chantal, the first of the year to impact the coast, is expected to hit Georgetown County early Sunday and linger for 12 hours, then move on.

Rescuers are continuing to search for a swimmer who disappeared Wednesday night in the ocean in North Myrtle Beach. Local authorities and the U.S. Coast ...

NORTH MYRTLE BEACH, S.C. (WMBF) – For the first time in over two decades, the city of North Myrtle Beach will have a new ...

A search is under way to find a 21-year-old man who went missing Wednesday near 45th Avenue South in Myrtle Beach.

A North Carolina man vacationing on the Grand Strand died Saturday at a local hospital after being pulled from the ocean a ...

And while the city of Myrtle Beach might be more popular for vacationers by offering a wide array of activities, including its famous Myrtle Beach Boardwalk and Pier, North Myrtle Beach, with a ...

A North Carolina man died Saturday after being pulled from the ocean in North Myrtle Beach. Todd Hilliard, 63, of ...

Two male swimmers, including the missing 21-year-old and an 18-year-old, went into the water near 48th Avenue South on Wednesday at about 8 p.m. The 18-year-old was pulled from the water by responders ...