An analyst claims that Apple could use iPhone NAND storage configurations as a lever to raise prices and offset skyrocketing ...

Don’t let the global memory shortage distract you from the upcoming Apple Intelligence launch, according to Bernstein.

Apple Inc. iPhone 17 launch boosts revenue and China share, but rising memory costs may hit margins from FY26. Click for this ...

SAN FRANCISCO >> As the global memory chip shortage hits the smartphone market, a key question is echoing from Silicon Valley ...

Apple may raise your iPhone upgrade cost by changing the starting storage. After last fall’s shift from 128GB to 256GB on ...

There has been a lot of discussion lately about skyrocketing memory chip prices, and how that might impact the iPhone and ...

A new leak predicts that while smartphone prices are expected to rise, Apple may not increase the price of its next-gen ...

However, the Cupertino company plans to avoid increasing prices on its upcoming iPhone 18, according to TF International Securities analyst Ming-Chi Kuo.

Apple on Thursday said iPhone sales in the March quarter could be even better than the company's forecast if it could secure enough chips to meet demand.

The iPhone 17 lineup sparks a surprisingly strong cycle, but memory costs and artificial-intelligence potential remain in ...