My pal Robert Scoble announced that the Yelp iPhone and iPod touch app that was recently updated included a hidden Augmented Reality feature. Obviously, as soon as we saw, we had to give it a shot, ...

Amazon has today unveiled a new iPhone application called Flow, which uses augmented reality to enable you to quickly check items in-store against prices on Amazon’s website. Simply pick up the ...

Can traditional toy makers capitalize on the rise of smartphones and tablets? Wowwee Toys thinks it can. Next week, the company behind Paper Jamz and Lite Sprites is releasing its first toys in the ...

Ever wish someone could invent an app that would let you picture ketchup on your iPhone and douse the real thing from your smart phone on to your fries? That’s the kind of whimsical hyper-reality ...

NEW YORK (AP) — The new iPhone application mTrip is a travel guide and then some: It uses the latest in smart phone technology to make it easier to stay on track in a foreign locale. But isn't getting ...

LocFinder is an augmented reality app that boasts it will always let you see which direction is home or find your car, even if you’re halfway across the world. LocFinder costs $0.99 on iTunes and ...

NEW YORK - The new iPhone application mTrip is a travel guide and then some: It uses the latest in smart phone technology to make it easier to stay on track in a foreign locale. But isn't getting lost ...

Acrossair’s video shows that using the gyroscope in addition to the accelerometer and compass makes for a much smoother, much more accurate augmented reality experience. No more looking like you’ve ...

There are already a handful of iOS apps that can turn your iPhone into a tape measure (minus the tape) in a pinch, but Incipio’s new Rugged AR Case promises a usable level of accuracy when it comes to ...