Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks announced that it's shuttering an entire line of stores in 2026. See which Ohio locations are on the chopping block ...

Four minutes or less. That is how long the Starbucks chief executive officer would like for it to take from order to drink in ...

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Baristas have a new goal for how long it should take to get a drink into customers' hands, part of an initiative in all ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there in the future.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

A study by the AFL-CIO finds CEOs in the S&P 500 made 285 times more than their employees last year. The largest pay disparity was at Starbucks, where CEO Brian Niccol made 6,666 times as much as the ...