A creator has gone viral on TikTok for sharing footage of her vintage leather boots that crumbled after just one wear. Based on the comment section on Guerrero’s video, several TikTokers believe the ...

Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us ...

Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...

People who spend a lot of time on social media have noticed that the online world is increasingly creeping into the physical world. They’re attributing the phenomenon to “brain rot.” The term comes ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Lirili Larila, an elephant-cactus hybrid, is one of the breakout ...

So just what is "brain rot" and how did the term start? ““Brain rot” is a term for the mental decline that can come from overconsumption of low quality or unchallenging online content,” Healthline ...

Oxford University Press has chosen “brain rot” as its word of the year. The word is defined as “supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of ...

Teens talk about their “brain rot” online. While there isn’t data to back it up, per se, experts do have concerns about the effect on kids and adults.