We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

Redefining a value proposition requires a service model and operating structure that can deliver coordination at scale, says Scott Winters.

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Most companies think their value proposition is fine. The brand ...

Searching for a job is a full-time role in and of itself. The process requires more than just a polished résumé and a well-rehearsed interview pitch. Employers want to know what makes you unique—what ...

There are many emerging value-based care models in healthcare that are shifting the definition of what professionals have understood it to be. Equality Health is one example of a VBC success story to ...