This article was originally published on Apparelist. Money left on the table doesn’t pay bills. Every day, print shops across the country calculate their costs, add a markup, and hand over quotes that ...

Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your ...

Chief Pricing Educator at Impact Pricing. Author of 3 books on pricing and value: Impact Pricing; Win Keep Grow; and Selling Value. Value-based pricing is an extremely simple concept: Charge what your ...

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

Value-based pricing aligns prescription drug prices to their clinical benefits, leading to lower spending and better health outcomes. In the United States, pharmaceutical companies are able to set the ...

Pricing offerings effectively can allow nonprofits to find customers who align with their vision. The process of creating the right kind of pricing can take time and requires a few important exercises ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

A conversation with IMD professor Stefan Michel on how companies can realize the maximum benefit from their innovations. Creating value is table stakes for any business. But is your organization also ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...