The genesis of a memorable user experience and the spark of its creation is quite hardly a linear process. In our own design agency, we have uncovered that flexibility and agility truly bring forth a ...

User-Centered Design — or, as it is more commonly known, User Experience Design (UX) — has risen into prominence within the past decade, becoming one of Brandeis GPS’s most popular graduate degrees.

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...

There is a strange phenomenon in the world of user experience design. It happens when designers are asked to pretend to do the work of design and aren’t actually permitted to do the work of design. It ...

Alex Kreger, UX Strategist & Founder of UX design agency UXDA, which helps banking & fintech brands with the financial UX methodology. The Pareto principle states that 20% of efforts impact 80% of ...

In the most successful apps, devices and software, form follows function. That's why demand has skyrocketed for user experience design experts. By earning your online master's degree in User-Centered ...

“No product is an island… it is a cohesive, integrated set of experiences.” This quote from Don Norman, the originator of the phrase "user experience" (UX), demonstrates just how vital design is to ...

Below are some key characteristics of good UX/UI design: • Simplicity: In an information-saturated environment, users seek simplicity and clarity. A clean, intuitive interface helps reduce cognitive ...

Next-gen product design places a greater emphasis on user-centered design, resulting in products that are more intuitive, engaging, and personalized. This can lead to higher customer satisfaction and ...

In the digital age, in which there's an app for everything and almost everyone is able to build one, experience is what makes a difference. FinTechs are continuing their confident victory march in the ...