Every day, consumers rely on trademarks to identify and select goods and services from businesses that they know and trust.

When picturing your favorite brands, odds are excellent that your first thoughts will include signature logo images or slogans, such as the arrow from A to Z that Amazon uses. The reason you instantly ...

If you’re planning to start a business, naming it will be crucial to developing your brand. A name represents who you are and what you do and can be a powerful marketing tool. But once you’ve settled ...

If you've tuned into any aspect of the beauty industry lately, you're likely aware that the latest celebrity beauty brand to hit the market — Hailey Bieber's Rhode Skin — officially launched in June ...

As per Article 139 of Cape Verde’s Trademark Law, a trademark may consist of a “sign or an arrangement of signs capable of being represented graphically, particularly words, including personal names, ...

It has been almost four years since an amendment to Poland’s Industrial Property Act changed the country’s definition of a trademark, abolishing the requirement for applications to include a graphic ...