The segmentation graveyard teems with sorry creatures. Most large organizations – and many small ones – have such a graveyard buried within past market research and strategic plans. Among its disused ...

Inertia and fear determine more marketing campaigns than most marketers are ready to admit. While companies talk the talk about customer-centricity and relevant communications, what comes out of their ...

Let’s talk about 2019 email marketing planning. When you sit down with your marketing director and they you how to increase email revenue by five-plus percent, increase your repeat customer rate, and ...

Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all endeavor; ...