Shopify is a powerful tool online retailers can use to build and grow their businesses. In addition to Google Analytics (if set up), Shopify Analytics has powerful reporting to help direct-to-consumer ...

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In today’s hyper-competitive e-commerce landscape, gaining a competitive edge is not just about selling quality products - it’s about knowing what to sell, when to sell, and how to scale effectively.

Shopify has acquired the team working on analytics startup Peel Insights, the Canadian e-commerce giant confirmed Friday. Peel's tools help online sellers analyze their sales data and improve customer ...

Building on years of work with Shopify Plus retailers, Noibu makes its purpose-built platform available to Shopify Plus merchants from Liquid themes to full headless builds Noibu, the leading ...

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...

It’s not enough to be just a Shopify brand anymore: you have to leverage all the data coming in from the dozens of apps that brands use to monitor advertising and marketing, inventory, customer ...