Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Lead generation has three undeniable truths: Nearly every lead gen brand that approaches my agency struggles with driving the right leads. Despite digital marketing’s constant evolution over the past ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...