The Microsoft Edge Team on Tuesday explained their work on an Ad Selection API to address the impending disuse of third-party cookies in browsers. The idea behind the Ad Selection API is to still ...
Ad tech execs who are frustrated or outright opposed to the Chrome Privacy Sandbox have few examples they can point to for how an alternative might work. So it’s ...
In today’s newsletter: Microsoft Edge debuts its Ad Selection API, a PAAPI competitor; the EU’s DMA is live; and OhHello aims to help ad industry employees network.
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