Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant ...

BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain. Google is making the largest change to its search system since the company ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like most digital marketers, I stay current with all Google’s major algorithm changes. I ...

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...