Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever ...
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There are more than 4 types of search intent
Search intent is easy to define but harder to truly understand. It’s more than just categories like informational or transactional. It’s about: If you’re still thinking in linear funnels or rigid ...
B2B content contains a Catch-22: Most brands skew too far in one direction or the other. Write primarily for search and you get derivative, regurgitated, copycat content that immediately erodes trust ...
The sooner an organization realizes this as an architectural imperative, the sooner they will be able to capture the ...
Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on. ROAS increases 13-fold when users engage with Copilot before ...
Firmable, APAC's leading AI sales intelligence platform, has launched search intent signals to help sales teams at B2B ...
Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (16th July, 2025) announced a partnership with Adalyser, a TV advertising platform, to enhance ...
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