What is an MQL? An MQL is a marketing qualified lead. What is an SQL? An SQL is a sales qualified lead. Okay, nothing new there. However, SQLs and MQLs require a fundamentally different approach to ...

We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

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To boost your business revenue, you need to enhance the lifetime value of your customers. This involves knowing and predicting what they need. As Steve Jobs said, “Get closer than ever to your ...

How top-funnel inefficiencies leave a lot of money on the table. B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, ...