The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to preserve its user experience, navigate challenging regulatory ...

Discover Roblox’s platform features, user engagement, and strategies driving growth in digital interactive gaming.

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are ...

Roblox expects bookings to grow by 20% at least annually until 2027. Bookings growth outpaced the growth in developer exchange fees and infrastructure and trust and safety costs for 2 straight ...

Roblox outlined a vision for the future of its busy social gaming platform on Friday, incrementally ushering its community into a new era that might not always resemble what’s come before. At RDC, its ...

Roblox (NYSE: RBLX) is a gaming platform that many investors know well. It has 112 million daily active users (DAUs) and one of the most engaged audiences in digital media. Players don't just log in ...