Add Yahoo as a preferred source to see more of our stories on Google. In this world, branding is important. Just think of all the company logos we’ve had seared into our consciousness since childhood.

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Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. Logo redesigns ...

Early 2023 has seen a flood of brand and product redesigns. We have seen new logos from Pepsi, Nokia and Fanta. Marketing Daily talked with some branding experts who shared their perspective on the ...

As noted in Tom May's recent recap of the year in branding, 2025 was a dangerous time to refresh an identity or roll out a logo redesign. Everyone has an opinion on design these days, and social media ...

A|X Armani Exchange is in search of an icon. The 17-year-old franchise has redesigned its slim A|X Armani Exchange logo to embody the brand’s provocative imagery and youthful appeal, launching a ...

PURCHASE, NY. — PepsiCo, Inc. is updating the Pepsi brand’s visual identity and launching a redesigned logo, the first change to its logo in 14 years. Featuring a bolder typeface and a modernized take ...

Last week Google unveiled its redesigned, mobile-friendly logo, which updates the font from a crisp, sharply defined san serif wordmark, to a blockier, rounded sans-serif. Despite its cutesy ...

The Cleveland Guardians, as fans should know by now, rebranded following the 2021 season. Their new moniker was chosen to reflect the Hope Memorial Bridge outside of Progressive Field, including the ...