LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

Lego's Smart Play platform centers around a uniquely engineered Smart Brick, which is the same size as a standard 2x4 Lego piece but packed with advanced technology. This brick can connect to Smart ...

Lego's new sensor-packed Smart Play Brick, part of a special Star Wars collection, brings interactive lights and sound to the ...