Seeing faces in common objects is not unusual. You might have seen the “man in the moon”, or seen faces in electrical outlets or sliced bell peppers. A new study from the National Institute of Mental ...

Many people have experienced pareidolia without realizing it. It's the phenomenon where the brain sees or hears something of significance in a random picture or pattern. A common example is seeing ...

It’s called Pareidolia (Pair-Ed-Do-Leah) — Greek for “beyond the image” — a phenomenon where the mind perceives a familiar pattern where there isn’t one, according to Vox, which reports the brain does ...

This story originally appeared on Ars Technica, a trusted source for technology news, tech policy analysis, reviews, and more. Ars is owned by WIRED's parent company, Condé Nast. The phenomenon's ...

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