You want to make the best strategic business decisions you can. Targeted research helps provide the right data to do that. There are two ways to approach business research: the quantitative approach ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

This course is available on the MPhil/PhD in Sociology, MSc in Economy and Society, MSc in Inequalities and Social Science, MSc in Political Sociology and MSc in Sociology. This course is available ...

After drifting apart for 100 years, the two worlds of genetics — quantitative genetics and molecular genetics — are finally coming together in genome-wide association (GWA) research, which shows that ...

Graphic representations or frameworks can be powerful tools to explain research processes and outcomes. David Waller explains how researchers can develop effective visual models to chart their work ...