Strategically planned promotions can boost both in-store traffic and the customer experience. More than two-thirds (68%) of consumers report that discounts are the main benefit they want from loyalty ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

Thanks to Mastercard’s SessionM platform, OCTO will offer valuable incentives to more responsible drivers while increasing customer engagement and loyalty to insurance companies. MILAN--(BUSINESS WIRE ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

In the competitive world of online casinos, operators constantly seek ways to reward and retain their most dedicated players.

NBA brothers Jalen and Cody Williams star in the Lids campaign to promote the new Access Pass loyalty program. (Image courtesy Lids) Headwear brands Lids has introduced a refreshed rewards program ...

Promotional offers and loyalty programs are increasingly targeted by fraudsters, and tactics like fake accounts, bot-driven redemptions, referral exploitation, and loyalty point fraud drain marketing ...

DUBLIN--(BUSINESS WIRE)--The "China Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, ...