For PR pros, communicators and marketers today, knowing when and how to go above and beyond a mere press release is becoming as valuable as knowing how to write one.

AI tools and large language models (LLMs) are changing how news is found, indexed and cited. Press releases are no longer written just for journalists - they're read and interpreted by AI systems that ...

Not long ago, press releases were primarily text-based documents written for journalists and distributed broadly in the hope that stories would be picked up, rewritten, and amplified downstream. That ...

Partnership press releases that include both company names, data-backed quotes, and a clear value proposition tend to generate 30-50% more qualified leads. AI tools can help target the right ...