To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
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Sprite doubles down on street cred to win over Gen Z
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.
The Coca-Cola Company’s lemon-lime soft drink Sprite has introduced a refreshed global brand identity developed in ...
Sprite has unveiled a new global brand platform, "It’s that fresh", as it looks to deepen its foothold in street culture and strengthen relevance among Gen Z consumers.
The work spans music, fashion and food trends while introducing new a new brand design and sonic logo.
The design teams at forpeople and Coca-Cola have refined the soft drink’s visual style, guided by its new tagline and brand platform It’s That Fresh ...
Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand's recently launched global ...
The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
Hook, has partnered with the Coca-Cola Company in Kenya through its Sprite brand to bring the ‘It’s That Fresh’ ...
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