In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

An elevator pitch is a technique for condensing what you want to say into 30 seconds, right?” Since the name comes from the short time spent riding an elevator, many people likely interpret it as an ...

First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

Generic messaging, awkward over-familiarities, convoluted messaging - aggressive sales pitches never seem to end. But, despite their bad reputation, a good sales pitch can actually make a buyer's life ...

Real Business takes a look at some real-life examples of elevator pitches, as well as how to write one that does your business justice. What is an elevator pitch? Anelevator pitchis a ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

Answering the question “What do you do?” seems like it would be easy, but it’s more difficult than you think – especially if you haven’t put much thought into how you would respond. Here’s one common ...

Successful startups seem to be the bread and butter of modern business. But what’s one old-fashioned skill they all share? Sales. Every startup company had to master the art of sales in order to ...