Google's automated Performance Max campaigns now show detailed asset and channel performance. Asset reports can now be segmented by device, time, conversion type, and network. Channel reports now ...

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Electric vehicle manufacturer BYD, an early partner of this rollout, has grown leads by 24% and decreased costs by 26% using these text guideline features, according to a statement from Google. As of ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up ...