Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google ...

Updates to Google Ads feature Performance Max offers marketers a way to enhance their search and digital ad campaigns. Google Ads has been available to marketers for 22 years — if it were a person, it ...

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google is pushing advertisers to use a tool called Performance Max that uses AI to place ads. Some advertisers are planning on reducing spend on PMax because they can't control where ads appear. These ...

After being released to limited accounts during its alpha (2020) and beta (2021) stages, Performance Max rolled out to the wider Google Ads community in 2022 ahead of the peak shopping season. Since ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads. Google ...