Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Have a previously rocking PPC campaign that's now tanking? Here’s how to identify what's going wrong and how troubleshoot to victory. Today’s #AskPPC question, which comes to us from Momna in ...

Over the years, much has been written about how to structure a PPC campaign for maximum performance. When I was recently asked to lead a panel on the topic, I covered some of the classic structures ...

PPC (pay-per-click) advertising seems simple on the surface. However, after years of creating PPC campaigns, I can tell you this isn’t the case. While you can sit down and create a PPC ad in a few ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

Have you ever found yourself in one of the following situations? These issues may not all have the same solution, but I’d argue that a top-tier tracker that helps you stay organized and makes it ...

The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing ...