When Pantone unveils its Colour of the Year, the announcement rarely lands quietly. Designers, brands and marketers around ...

Pantone, best known for its proprietary color system used across various industries, recently announced its newest shade: “Period,” a deep, brilliant red that alludes to menstrual cycles. The company ...

But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka ...

Pantone has chosen its 2026 Color of the Year, and depending on how you look at it, it could be colorless — or the reflection of every color. The "color?" White. Cloud Dancer (PANTONE 11-4201) to be ...

When the color experts at Pantone announced Cloud Dancer as their 2026 Color of the Year, they predicted the shade would inspire a kind of cool calm. But the choice of Cloud Dancer, which Pantone ...