Practically all MiQ tracked households had an OTT service as of November 2020 When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Add us as a ...
CHANTILLY, Va—While traditional OTA broadcasting still garners the majority of TV marketing bucks, the OTT TV market is the fastest growing segment when it comes to attracting advertisers, who prefer ...
Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...
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