Optimizely this morning divulged that it has acquired Zaius Inc., the startup behind an artificial intelligence-powered customer data platform of the same name. Optimizely, officially Episerver Inc., ...

Marketer impact. Marketing teams gain faster AI deployment, improved efficiency and easier integration. Optimizely announced new agentic capabilities for its AI offering, Optimizely Opal, at its ...

Optimizely, a platform that offers tools for A/B testing and personalization on the web and in mobile apps, today announced that it has raised a total of $105 million. This includes a $50 million ...

NEW YORK--(BUSINESS WIRE)--Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, today announced its content management, commerce, and ...

Eftsure, a provider of payment fraud prevention software in Australia, has become the first in APAC to launch a website on Optimizely’s Software-as-a-Service (SaaS) CMS. The project was implemented by ...

Optimizely has helped to popularize A/B testing — the idea of trying out different versions of a website or mobile app to see which one performs better. However, co-founder and CEO Dan Siroker said ...