So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything. — Read the rest The post HBO logo reappears on channel after "Max ...

Warner Bros. Discovery (NASDAQ:WBD) has adopted the old name "HBO Max" for its popular streaming service, the company announced at its Upfront event on Wednesday. WBD started calling it "Max" in ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).