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Search has been inextricably linked to display, particularly retargeting, for several years but, until now, it has not informed decisions made around advertising’s latest major buzzword – native.

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

The most successful digital media companies don’t have advertising at the core of their mission. Instead they focus on delivering experiences that consumers value, such as discovery, shopping, or ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

Currently, one in 10 people block ads in the U.S. Those 34 and younger are more likely to block ads than their older peers, and those with higher economic status are more likely to utilize this ...

Leveraging breakthroughs in generative AI, visionary enterprises like Microsoft, ASICS, Marks & Spencer, Johnson Controls and more are partnering with Typeface to achieve personalized storytelling at ...

Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU. Roaming charges whilst abroad are always a source ...