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The photo behind the NBA logo has surprisingly humble origins
Getting in touch with Sports Magazine's editor Dick Schaap, Alan trawled the archives for the perfect dynamic image ... design. However, the NBA never admitted to the inspiration behind the logo ...
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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
He also created the symbol for Major League Baseball, and Kennedy wanted something similar to piggyback on baseball's popularity and uplift the NBA's image. Speaking of the MLB logo, Siegel said ...